By Iona Kirby and Hanna Flint
PUBLISHED: 19:25 EST, 15 July 2013 | UPDATED: 19:25 EST, 15 July 2013
Her love for fashion is no secret.
And after unveiling a capsule collection for UK retailer River Island, now it seems Rihanna has the design bug.
In behind the scenes footage of her new video for Budweiser's Made For Music campaign, the 25-year old discusses her passions and creative drive.
'Whatever you really love, whatever makes you happy that's it,' Rihanna says as she overlooks as fashion shoot. 'It doesn't have to look good on somebody else it just has to work for you.'
'Whatever you're passionate about you would automatically put 100% into that and it would never feel like work.'
In the second behind the scenes video, the singer talks about her inspiration for creativity.
'There's inspiration in everything and you can create with anything you see,' Rihanna claims. 'You can use that to inspire something that you want to make.
'It's really exciting,' she enthuses.
Rihanna can be seen directing a photo shoot for her fashion range in the advert.
She ushers forward models clad in her designs and meticulously checks the fit of a floral dress on one of them.
The 25-year-old shows off her flat stomach in a long-sleeved crop top and long pencil skirt in the black and white video.
The commercial kicks off with Rihanna scribbling something in a notebook while being driven to the studio, perhaps coming up with design ideas.
At the end of the artistic advert, the Barbadian born beauty is doing what she loves best, performing on stage in concert.
Rihanna is clad in a racy long gold chain dress with keyhole cut-out as she belts out one of her hits.
The thirty second spot is set to her latest single Right Now and is part of Budweiser's Made For Music campaign.
Rihanna is not the only one to feature in the clip and her segments are cut between a band playing, an ice sculpture being made and beer being poured.
The words: 'Make a statement. Then make it bold. Make it with attitude. Make it real. And make your mark,' flow throughout.
The commercial, shot by director Mark Romanek, finishes with the poignant message: 'It begins and ends with what you make.'
Jay-Z also features in his own Budweiser commercials directed with Romanek, who has a history with Budweiser after he curated their Made In America festival in Philadelphia last year.
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